Pride encourages its staff members to show a sense of social responsibility and become an active participant within the community. As part of Pride Group’s Corporate Social Responsibility (CSR) initiatives, the company has always actively participated in various humanitarian activities. It is significant to note that Pride Group has chosen to support various small villages in African countries and India to facilitate them to have clean drinking water, nutrition, food, essential medicines etc. Furthermore, the company is associated with different social causes and relief campaigns to support the needy in poverty-stricken regions. For instance, it deserves to be mentioned that the company had helped in reinstating the homes of several Tsunami victims in Sri Lanka during 2005.